noun (eh-lŌ)

A society for the bougie environmentalist

An immersive world of art, wellness, and sustainability. Discover multi-purpose essentials spanning aromatherapy, body care, and candles — six ingredients or fewer, designed to do more with less.

Shop the collection
Sustainability is sexy AF
KNOW THE DIFFERENCE

Same ritual. Smarter everything.

eLo
VS
Them

Plant-based

100% vegan formulas powered by botanicals and essential oils.

Animal-derived fillers

Beeswax, lanolin and petroleum by-products hiding in the fine print.

Zero waste

Refillable vessels, recycled glass and minimal packaging. Keep the case, swap the pod.

Single-use everything

Plastic tubes, boxes and wrap that are tossed the day they’re empty.

Clean ingredients

Six ingredients or less. Every one you can pronounce.

Ingredient lists a mile long

Synthetic fragrance, fillers and preservatives you need a chemistry degree to read.

Artisan-made

Hand-poured in small batches by local makers we help grow and scale.

Mass-produced

Factory runs shipped across oceans, with no face behind the formula.

Affordable luxury

Multi-purpose products and lower-cost refills — one product doing the job of three.

Paying for the packaging

A brand-new bottle every time, and a separate product for every job.

THE AROMATHERAPY EXPERIENCE

Keep the sleeve. Switch the pod.

1Twist
Discovery centers

An immersive retail experience.

Explore every blend, get your candle refilled, take a class or book a private event. Come curious. Leave renewed.

eLo #1 · Evening experience

Beltline Studio

An after-dark discovery lounge near Krog — scent bar, candle pours and good company.

680 Irwin St, Atlanta, GA 30312
Wed, Thu, Sun 5P–10P · Fri, Sat 5P–11P
Mon, Tue by appointment

SHOP LOCALLY
eLo #2 · Flagship

East Cobb

Our flagship discovery center: shop, sample, drop in for a $15 wellness class or host your private event.

4475 Roswell Rd, Suite 410, Marietta, GA 30062
Mon–Sat 11A–8P · Sun 12P–6P

Book a private event
#3
eLo #3 · Summer 2027

Location: classified.

Something new is taking shape. We can’t say where yet — only that it’ll be worth the trip.

Locally sourced

We’re on a mission to elevate frugality.

From sourcing and production to packaging and retail, eLo was built to honor both the planet and the people who make it possible. We work alongside artisans and makers, helping them grow and scale their businesses — as we scale, responsibly.

Sustainable materials are important. Sustaining one another is vital.

Reviews

Loved, refilled, repeated.

5.0 · 134 reviews and counting
★★★★★

Looovvveee my candle. I was sold at the fact that I can come back and get it refilled & with different scents each time. 👏🏽👏🏽👏🏽

LaKeisha JOctober 2025
★★★★★

I have been using these AMAZING Lip Balms for 10 years and counting.
I first discovered eLo Lip Balms when they were sold in a store in Harlem NY in 2016 and have been buying them ever since. I recently purchased the Day, Night & Audrina as a birthday gift to myself and they not only smell delicious, they are very moisturizing! Every time I buy eLo lip balms they are always on point and that's what keeps me coming back! I encourage anyone and everyone to purchase an eLo lip balm and try it out for yourself, you will not be disappointed.

Alexandra A.August 2025
★★★★★

This is such an amazing upgrade to hand sanitizer! Such a luxurious feel and the smell is exquisite!

Dana E.September 2025
★★★★★

The products smells absolutely amazing and it's natural! Every time I use it around people, it becomes the topic of the conversation, which why I keep my refills stocked.

Latonya H.April 2026
★★★★★

I recently visited eLo and had a really good experience. The store was clean, well-organized, easy to shop and smelled amazing. They had a nice variety of products, and everything was clearly displayed. What made the visit even better was how helpful the salesperson was. They greeted me warmly, answered all my questions, and helped me find exactly what I was looking for. They were patient, knowledgeable, and not pushy at all. Overall, I’m very happy with my experience and will definitely be coming back. I highly recommend eLo to anyone looking for great service and a pleasant shopping experience.

Kristy N.February 2026
★★★★★

These flavor pairings are EVERYTHING! Colors glide on effortlessly and moisture is lasting. Too worth it.

Eva T.November 2020
New · Atelier candles

The ultimate candle experience.

Atelier is our bespoke custom candle experience — your choice of handcrafted concrete or marble, paired with an eLo aromatherapy blend and hand-poured to order by our in-house chandler.

Made for your space. Your aesthetic. Your ritual.

VesselConcrete or marble
ScentAny eLo blend
TimingMade to order · 3–4 weeks
Made to order
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The art of doing more with less.

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