Founder | visionary

Timothy George

The eLo Vegan Lifestyle Brand began as a lip balm company in 2016. While working as a Sommelier I fell in love with fragrance and flavor profiles and wanted to marry this interest with my love of architecture and design. I wanted to do something different— something meaningful—I needed to create the brand I wanted to shop. It had to be clean, modern, and elevated

During my research and development phase, I discovered that the majority of personal care products on the market used ingredients that aren’t good for us.  These products are often made of single-use plastics, full of wasteful packaging, and in most cases the formula is designed to "addict" the user. No Buenos!

My mission is to reduce waste by simplifying and elevating the products we consume.

Our Lip Balms are wax-free, petroleum-free and moisture-rich. All scents and colours are sourced using simply fruits, flowers, and spices. Our essential oil based Aromatherapy is designed with fabric and aroma diffusers in mind. We use to spray our linen and trench coats. I also spritz into my Aroma Diffuser for a cleaner, safer, more immersive candle alternative. Fragrance should be well traveled, not contained. With the success of our Aromatherapy, we have most recently debuted CLEAN, a moisturizing hand sanitizer infused with essential oils. In the midst of the global pandemic it was very important to my team and I to create an essential product to help our customer stay safe while staying true to our brand ethos. 

All of our products are 100% plant based, organic, and vegan as standard. Each are given the attention they deserve and made fresh weekly

Success comes from staying humble in your craft, gracious in your winning season, always listening and pivoting when needed.

With Love, 

Timothy George, Founder